This is a vinyl cut truck wrap. Vinyl cuts are one of the most cost effective methods and with quality vinyl used it can last up to 10 years. However this method is only suitable for graphics as presented above, simple logo without gradient, shadow or special effects.
Another vinyl cut job, however the graphics had to be digitally printed then laminated with outdoor limination film for protection against UV and minor scratches and finally cut and the non printed areas gets thrown away. This method is much cheaper than fully wrap a truck and would work quite well with a realitively new truck with clean body.