Chin Chin Melbourne
The bold and the… Giant Cookbook
Chin Chin brought us on board to create a Giant Cookbook to celebrate and promote the release of their new cookbook. Designed with a vibrant pink foil background and reflective gold lettering, the oversized piece mirrors the bold, dynamic aesthetic of the book itself.
To bring the activation to life, celebrity chef Benjamin Cooper took the Giant Cookbook for a walk through Melbourne’s CBD. Its striking size and design made it impossible to miss, drawing attention from passersby and generating buzz around the book launch.
This project perfectly combined thoughtful design, branding, and experiential marketing — turning the Giant Cookbook into a walking statement that captures the energy and personality of Chin Chin and Chef Benjamin Cooper.
made in melbourne
Custom Oversized Cards
At Peter Sung Design, we specialise in creating custom-printed cards that make a big impact. Whether for events, promotions, or special launches, our oversized cards are designed to stand out and capture attention.
We provide fully customisable options, allowing you to tailor every detail to your brand and campaign needs. From a variety of media choices to suit both big and small budgets, we ensure your cards are as unique as your vision.
Whether you want bold foil finishes, vibrant colours, or reflective details, our team can bring your ideas to life, creating oversized cards that leave a lasting impression. And with turnaround times as quick as 24 hours, we can deliver when you need it most.
Photo & Video credit @chinchin on Instagram
Window Signage
For the iconic Chin Chin restaurant in Melbourne, we designed a standout window signage piece inspired by the bold aesthetic of Chef Benjamin Cooper’s cookbook. The signage mirrors the book’s visual identity, tying the restaurant’s brand experience seamlessly from print to storefront.
We used a vibrant pink vinyl background, layered with gold vinyl lettering to create a rich, eye-catching look. This striking combination adds a sense of luxury and energy, perfectly aligned with Chin Chin’s dynamic personality.
The reflective gold finish not only elevates the overall look but also ensures the signage grabs attention from passersby — both day and night. It’s a beautiful blend of design and branding that turns the shopfront into a visual statement.
This project showcases how thoughtful material choices and a strong creative reference can bring a brand’s story to life in a truly memorable way.